Press & Brand Assets
Use the
Brand Right.
Logos, photography, color, voice. Everything you need to feature InkLube in your shop, your editorial, or your distribution catalog. Verified trade partners get the full asset library — including print-ready display materials and Pro Team templates — inside their account.
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Quick downloads
Public asset pack.
Everything below is free to use for editorial, retail, and partner placements. Don’t crop the lockup, don’t recolor the wordmark, don’t put it on a surface that wasn’t built to hold it.
Brand basics
Color.
Ink Black
#0A0A0A · Primary background, body text on light surfaces, button fills, footer.
Smoke
#8A8A8A · Eyebrows, second-half headlines, supporting text, the top promo bar.
Paper
#FFFFFF · All body text on dark, light buttons, alternate sections, breathing room.
Brand basics
Type.
Display
Hero headlines and section titles. Tight tracking, all caps, never below 36px.
Labels & Buttons
Eyebrows, button labels, navigation. Always uppercase, always tracked at 0.08–0.18em.
Body
Everything else. Long-form, paragraphs, product copy. Sentence case, normal weight.
Voice
Direct. Dry. Pro.
InkLube talks the way a working tattooer talks to another working tattooer. We don’t use “journey,” we don’t use “self-care moment,” and we don’t put exclamation points on aftercare instructions. We say what the product does and what it doesn’t, and we let the work speak.
Use: heal, hydrate, stock, carry, restock, fresh ink, working artists, shops.
Avoid: journey, glow-up, self-care, bestie, magic, miracle, all-natural-everything.
Founder & press
Talk to a human.
Press, partnerships, podcast asks, and editorial — write to press@inklube.com. For trade and wholesale specifically, use trade@inklube.com.
press@inklube.com
trade@inklube.com
Sign in for the full asset library — display cards, social templates, source files.
Boilerplate
Approved copy, three lengths.
50 words. InkLube is a plant-oil tattoo aftercare cream made in small batches in the USA. Thirteen ingredients, all printed on the jar, with no petrolatum, no lanolin and no fragrance. The same jar works as a session glide for artists and as take-home aftercare for clients.
100 words. InkLube is a plant-oil tattoo aftercare cream built for the working end of the tattoo industry. The formula runs on thirteen plant-derived ingredients — mango seed butter, sweet almond oil, jojoba, sea buckthorn, vitamin E and beeswax among them — and deliberately leaves out the three things that dominate drugstore tattoo balms: petrolatum, lanolin and fragrance. Petroleum seals a fresh tattoo completely when it needs to breathe; lanolin and fragrance are common irritants on skin that has just been through a needle. The full INCI is printed on every jar rather than hidden behind a proprietary blend. Made in small batches in the USA.
One line. InkLube — plant-oil tattoo aftercare, petroleum-free, lanolin-free, fragrance-free, made in the USA.
Please do not alter the wordmark, recolour it, or place it on a background that reduces contrast below legibility. For anything not covered here — additional photography, founder interviews, sample product for review — email the press address above and a person will reply.
Using this kit
What the InkLube press kit covers.
The InkLube press kit above is free to use without asking: the wordmark, product photography, founder background and approved boilerplate in three lengths. If you need something that is not here — additional angles, a higher-resolution file, sample product for a review, or a founder interview — the press address goes to a person, not a queue.
Two accuracy notes worth having before you publish. The range is three sizes: 1/2 oz, 1 oz and 2 oz. And the formula is plant-oil based and vegetarian, not vegan — it contains beeswax, which we have kept because the tested alternatives did not perform as well. Getting that detail right matters more to us than the flattering version.
For background when writing about the category, the FDA fact sheet on tattoos and permanent makeup is the standard primary source on tattoo inks and skin reactions.
Anything in the InkLube press kit can be used without asking, credited or not — that is the point of publishing it. If you need something the InkLube press kit does not cover, including product for review or a founder interview, the press address reaches a person directly.